Choosing the right list is not always easy, but there are some techniques you can use to make a list work well for you. It is not always wise to look for a list consisting of 'someone interested in working from home'. Often it may be better to select the TYPE of person you are looking for, and target that type.
Using the example above - if you select a list of people 'interested in working from home' that's what you get - and the only thing you can tell them about, or tell about them, is that one fact - they are interested in working from home. What if you try a list of people chosen by demographics? Well an obvious list would be parents, maybe home makers or house wives, maybe divorcees with children. All of these lists can be targeted easily. However, there is one big difference. You are no longer 'in the dark' selling only your products features, now you *know* something about the person you are advertising to, and *why* they might want to buy your product. Now you can write an email (and/or design a web page) that specifically targets the wants and needs of that person!
Take a look at the three email text examples below and see which grabs you:
Example 1 - List of 'Opportunity seekers'
Earn up to $500 per week from home!
You can earn up to $500 per week from home with ABC's simple
home business franchise! No direct selling, fully supported
by our experts 24/7, and minimal investment needed to get
started!
If you're looking for the best home business - you found it. Just click here:
Example 2 - List of 'Homemakers and housewives'
Can you care for a home and family, and hold down a job?
The answer to this question for most of us is 'No', not properly. Trying to bring in an income, while managing a home and caring for a family inevitably leads to sacrifices - and if you give up the job you have to make other sacrifices!
Well *now* it is possible to make a good income, while still providing all the care that your home and family need. The new home business franchise from ABC let's you earn up to $500 per week from home in your spare time. No direct selling, and minimal investment plus 24/7 support from our expert team.
Don't make sacrifices that you don't need to! Just click here:
Example 3 - List of people approaching retirement (aged 50-65)
Will your retirement be as comfortable as you would like?
As you approach retirement age, do you wish you had invested more in your pension? Do you think maybe that your retirement will involve more sacrifice than you would like? Are you thinking it's too late to do anything about it now?
Well it's NEVER too late. Why not start putting some money aside now, while building a useful part time business to supplement your retirement income? The new home business franchise from ABC let's you earn up to $500 per week from home in your spare time. No direct selling, and minimal investment plus 24/7 support from our expert team.
Don't make sacrifices that you don't need to! Just click here:
These three examples illustrate the point. Example 1 can only talk about the product. It's fine if the person mailed has already thought about their financial situation, and decided that a home business is for them. Otherwise it fails. Examples 2 and 3 target particular groups. These may be people who have never considered a home business - but now it has been made relevant to them, and their current needs. They can see how it could benefit them, and are therefore perfectly targeted.
A home business opportunity is only one use for this technique. Any ad for any product can be made *much* more powerful by targeting the list and then addressing the ad to that target group specifically-
If you are aiming an ad for loans at students, you talk about getting through college, the things a student needs to hear. The same ad at young working adults talks about loans for cars and motorcycles - or aim exactly the same ad at married couples with kids and a house, and you are talking about home extensions or holiday homes. Never just say, 'Hey this is a great loan at low interest' - show them the benefit of the loan, what they can buy with it - and by targeting a particular group, you make 'what they can buy with it' relevant to them.
Think about your product. Think about the benefit it brings to particular demographic groups. Target that group with your email ad, and write *to that group* about things relevant to them - and watch your success rate soar!
Dave Broadway
August 2001
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