How often should you contact potential customers to turn them into
actual customers? Marketing experts say every 20-30 days. Most of us
fail to be that diligent!
Follow ups are important for two main reasons:
(i) You keep your name in front of the potential customer. You become
familiar to them, and trust is easier to establish.
(ii) If you have chosen your list correctly, the whole list consists of
potential customers, and they could buy a product like yours at any
time. The best time to advertise to them is when they are about to order!
Unfortunately you never know when that time is likely to be, so the only
answer is to put your product in front of those potential customers often
to give you the most chance of catching that 'buying moment'.
HTMail offers you the chance to do exactly that, and at 50% off our standard price per 100 names mailed.
To order a re-mail of one of your previous orders now - just visit:
http://www.htmail.com/sub/re-mail.html
You will need to know the special 'mailing number' from your previous
mailing - if you can't find it just let us know at sales@htmail.com
and we will look up the mailing for you, and forward the necessary number.
Think about it... How often have you bought something a while after you
first saw it - and how often was it *not* from the place you originally
saw the product?
Dave Broadway
June 2000
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