Email marketing tips and articles -
These articles have been previously published in our newsletter, which you can sign up for simply by entering your email address in the box below.
We regularly add new articles on email marketing and related marketing subjects to this page, so please check back from time to time.
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What you need to know about email marketing. "You have the product, you have the web site, now all you need is customers. Well that's easy..."
The Internet - a new business model. "How is your online business doing? Chances are you are not making money..."
How much should you spend on advertising? "How do you decide on your advertising budget? How much of your total spend should be on advertising? Well actually the calculation is not too hard..."
Start a dialogue "Perhaps the biggest fear any of us have is 'fear of the unknown'. This applies as much to buying on the net as to anything else..."
Writing your email message. "When you mail to an opt-in list, the email message that you send can have a significant effect on the click through rates..."
Time to Re-mail? "How often should you contact potential customers to turn them into actual customers? Marketing experts say..."
Setting your price. "How do you decide what price to sell your products at on the net? Well there are no fixed and fast rules..."
Useful Tips. "Want to improve the sales or sign ups on your web site but you're not sure what to change? Here are some of the pit falls..."
Customer Acquisition. "What is a customer worth to you? How important is it to make that first sale and turn a looker into a buyer..."
Gateway Pages for opt-in email? "You're walking down the street. You see a shop. You see 'Giftshop' over the door..."
Turn suspects into customers. "As far as your business is concerned there are only four types of person in the world - Suspects, Prospects, Customers, and everybody else!"
Ten things you should know about your site! "When you send a mailing with HTMail the list members that visit your site are encouraged to tell us what they like most about your pages and what they like least about it..."
How to choose an email list that will be 100% more responsive to your ad. "Choosing the right list is not always easy, but there are some techniques you can use to make a list work well for you..."
Search Engine Optimization - What You Need To Know. "Before selecting a search engine optimization company, there are some questions you need to ask..."
Make me an offer! "We just had a failed mailing. Well, it was not quite that simple... "
An Introduction to HTML emails "We often receive queries from customers on how to create an HTML email. It can be a demanding task if you have no experience of writing HTML scripts... "
About Spam "As an opt-in list, you perhaps wouldn't expect us to have problems with anti-spam software..."
HTML Part Two "This time I want to introduce two new concepts - IMAGES and TABLES..."
What do your customers think of you? I am currently very frustrated... why? because I don't have an HTMail to advertise with!
Birth of a Website (A Case Study) - Part One My Daughter is an artist. She loves to draw cartoons, and I have been nagging her for a long time to put them on display - let me 'put them on the internet'.
Back to the Future? When email marketing first came along, everyone saw it as a low cost alternative to
postal direct mail.
Birth of a Website (A Case Study) - Part Two Readers of our newsletter in August may remember part one of this series describing the building of a website for my daughter Abigail, who is a bit of an artist.
Why Use Permission-Based Email Marketing? The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services.
Your Newsletter: The Basics When designing your newsletter always keep in mind the amount of time you can expect your reader to spend viewing your newsletter.
Email marketing tips and articles -
These articles have been previously published in our newsletter, which you can sign up for simply by entering your email address in the box below.
