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List Demographics
When mailing a list, it helps to know the general demographic make up of the list, what percentage are female, how many homeowners, what age spread and so on. This provides a better picture of the people that you are mailing.
Detailed below you will find the important demographic and lifestyle information of members of the HTMail list.
Geographic
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United States
| 41.0% |
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Western Europe
| 20.5% |
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Eastern Europe
| 15.3% |
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Rest of the World
| 23.2% |
|
Australia
| 1.2% |
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Canada
| 3.9% |
|
China
| 4.6% |
|
Germany
| 3.5% |
|
India
| 1.2% |
|
Italy
| 3.7% |
|
Russian Federation
| 8.8% |
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United Kingdom
| 6.1% |
Gender
|
Male
|
62.6%
|
|
Female
|
34.2%
|
|
US Male
|
17.0%
|
|
US Female
|
22.9%
|
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Rest of the World - Male
|
45.7%
|
|
Rest of the World - Female
|
11.2%
|
|
Undisclosed
|
3.2%
|
Lifestyle
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Home owners
|
46.4%
|
|
Car owners
|
69.3%
|
|
Married
|
38.9%
|
|
Parents
|
36.8%
|
|
Smokers
|
39.1%
|
|
Dog owners
|
40.4%
|
|
Cat owners
|
37.1%
|
|
Soccer fans
|
24.7%
|
|
Basketball fans
|
18.1%
|
|
Music lovers
|
21.9%
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Household Income
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Under $10,000 per annum
|
20.6%
|
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$10,000-$50,000
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36.2%
|
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$50,000-$100,000
|
14.7%
|
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$100,000-$150,000
|
2.8%
|
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Over $150,000
|
1.8%
|
|
Undisclosed
|
23.9%
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Age Range
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Under 18
|
0.0%
|
|
18-24
|
40.8%
|
|
25-34
|
34.2%
|
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35-44
|
15.0%
|
|
45-54
|
6.8%
|
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Over 55
|
3.3%
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Employment
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Self employed
|
17.1%
|
|
Administration
|
13.0%
|
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I.T.
|
7.0%
|
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Unskilled
|
2.3%
|
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Skilled
|
13.7%
|
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Lower management
|
4.3%
|
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Middle management
|
8.3%
|
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Upper management
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3.6%
|
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Currently unemployed
|
2.6%
|
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Student
|
7.1%
|
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Homemaker
|
3.1%
|
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Retired
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0.8%
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Other
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16.1%
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