Below you will find an example of the mailing report supplied by email at the end of your mailing (after 10 days). The 'feedback' portion of the report is available online as soon as your mailing starts - to allow you to constantly monitor the progress of your mailing - and the comments coming back. See below!

HTMail Mailing Report

Report on mailing number 924 Prepared on: 29/Mar/2000 Total Mailed: 01000 Total site visits made: 409 which represents a 40.90% response rate

Demographic Report
Demographic	Mailed List	Site Visitors
Male	47.70%	42.79%
Female	48.60%	53.06%
Married	42.90%	49.39%
Parents	48.20%	52.08%
Homeowner	47.80%	49.88%
Age <=25	51.00%	44.25%
Age 25-40	33.40%	36.92%
Age 40+	15.60%	18.83%
If the second percentage is higher than the first it indicates a positive demographic indicator, if lower, then a negative.

Feedback Report
Design	Content	Interest	Purchase	Reason	Question	Liked	Disliked	Comment	Email
Average	Very Good	Somewhat interested	May be back to purchase	no money... and my cat's happy already		cute pet stuff	kinda plain
Average	Very Good	Somewhat interested	Will not purchase			design	dogs - don't like them	Thank you
Average	Below Average	No Interest	Will not purchase	I didn't want anything that they were selling.		There wasn't a whole lot of words splattered everywhere.	It really has no relevancy with what I am interested in.	The design was ok but the content was pretty crappy.
Very Good	Very Good	Somewhat interested	Will not purchase	I dont have a pet		It is Cute
Very Good	Very Good	Somewhat interested	Will be back to purchase			colorful	shortness	cool site
Average	Very Good	Very interested	May be back to purchase	no money at the moment		lots of intormation	graphics were sort of blah
Average	Average	Somewhat interested	May be back to purchase	not ready to purchase		nothing	nothing
								Very good, I am considering the service
Average	Average	Somewhat interested	May be back to purchase	time of year		Great idea	--	Not sure if I want to do that right now, maybe in summer
Average	Average	No Interest	Will not purchase	no pet		cute	i don't have a pet
Very Good	Very Good	Very interested	Will be back to purchase			it was cute	none
Very Good	Very Good	Somewhat interested	May be back to purchase	don't own any pets		the cute animals	liked everything
Very Good	Average	No Interest	Will not purchase	Not something to buy online.		The visuals.	I wouldn't buy pet things online.
Best on the Net!	Best on the Net!	Added to favourites!	Will be back to purchase	Not enough time to decide at this moment.		Very nice items for a pet lover.	nothing	The pictures of the pets is a nice touch.
Average	Very Good	Very interested	Will be back to purchase					Very interested in the site
Very Good	Very Good		Will be back to purchase			everything	information not complete
Very Good	Very Good	Added to favourites!	Will be back to purchase			good products, nice presentation
Very Good	Average	Somewhat interested	May be back to purchase	limited funds at the time		the products	the size of the pictures
Average
Very Good	Very Good	Somewhat interested	May be back to purchase	Buying personalized pet theme products are not high on my list of prioritys I'm still trying to pay to necessitys		The simplicity of design and ease of use.	Might be a little to simple.
Very Good	Very Good	Somewhat interested	May be back to purchase	I have 4 cats/3 dogs---so it'd be a little pricey for me.		Cute products at a reasonable enough price.
Average	Very Good	Added to favourites!	May be back to purchase	Trying to pay credit cards off from christmas so i can start over for next christmas		the selection of items for dogs			ladydime@elo.com
Best on the Net!	Best on the Net!	Added to favourites!	May be back to purchase	aa		a	a	a
Very Good	Very Good	Very interested	May be back to purchase			The graphics	nothing
Average	Average	No Interest	Will not purchase	no interest		The doggy	button links too big
Average	Very Good	Somewhat interested	May be back to purchase	i don't own a pet		cute	slow	none
Below Average	Average	Somewhat interested	Will not purchase			Content	Design
Average	Average	Very interested				pets	nothing
Very Good	Average	Somewhat interested	Will not purchase	not interested		pictures	not informative
Very Good	Very Good	Added to favourites!	May be back to purchase	Didn't have enough time		customized pet presents	There was nothing that I disliked	This is the best idea for pet presents
Very Good	Very Good	Somewhat interested	May be back to purchase	didn't need to buy anything now		Colors very pleasing to the eye and ease of readability	Nothing
Very Good	Very Good	Very interested	May be back to purchase	no money		its about pets	nothing
Average	Average	Somewhat interested	May be back to purchase	Nothing of interest at this time		Cute idea	Very little information on the home page.
Average	Very Good	Very interested	Will be back to purchase			Merchandise	Background
Very Good	Very Good	Somewhat interested	May be back to purchase			the layout	nothin
Very Good	Very Good	Very interested	Will be back to purchase			All about pets
Very Good	Average	Somewhat interested	Will not purchase	lack of money		THE COLORS	NOTHING	good site
Below Average	Below Average	No Interest	Will not purchase	no pet		nanabanana	no interest	no need.
Average	Average	No Interest	May be back to purchase	nothing caught my fancy		cute design web page	not alot to choose from
Very Good	Average	Very interested	May be back to purchase	no need for pet products at this time		graphic art	content	god site
Very Good	Average	Somewhat interested	May be back to purchase	i don't have pets		convenience
Best on the Net!	Very Good	Added to favourites!	May be back to purchase	Dont need any pet supplys!!		The pets!! i Love pets!!!	Nothing....very conveiniant!!	i love pets and I think it is very cool to have a 'Pet Store" online!!	frostbyte@elo.com
Average	Average	Somewhat interested	Will not purchase	I do not have pets		the cute graphics	not enough info	need more advertising information
Average	Very Good	Somewhat interested	May be back to purchase			interesting	nothing
Very Good	Best on the Net!	Added to favourites!	May be back to purchase	not looking for anything right now		easy to read	nothing
Very Good	Very Good	Somewhat interested	May be back to purchase			cute
Average	Average	No Interest	Will not purchase	Too anal for me. Not into pampering my pets.		simple	not intersting	Not for me, but potential anyway.
Average	Average	No Interest	Will not purchase	My cats/dog are not indoor pets		Easy to find what you were looking for	not enough information
Poor	Average		Will not purchase	not inerested		short	boring	this site is average
Very Good	Very Good	Added to favourites!	May be back to purchase	Dont really need anything at this time		That you can buy things for all your pets needs	I liked it all		dernh@elo.com
Very Good	Very Good	Somewhat interested	May be back to purchase	not interested at the time		great picture quality	nothing
Very Good	Average	Very interested	May be back to purchase	I might get something for my Pug, but not now.		For some reason, the chihuahua made me laugh.	Color scheme was a bit blah, I have no real complaints.	I know folk who'd love this site.
Very Good	Average	Somewhat interested	May be back to purchase
Average	Average		Will not purchase	nothing of interest to me
Very Good	Average	Somewhat interested	May be back to purchase			Cute Layout	Hard to Follow
Very Good	Very Good	Somewhat interested				design	For a simple page like this one it takes 2 minutes to load with 56 k connection
Very Good	Very Good	Somewhat interested	Will be back to purchase			It was so cute & free catolog	nothing		horse@earth.net
								nice site/the products are very cute-appear to be good quality and unique
Very Good	Below Average	No Interest	Will not purchase	didnt see anything that interested me		good images of products	not much of a selection
Very Good	Very Good	Somewhat interested	May be back to purchase			It's cute	everything was ok
Very Good	Very Good	Somewhat interested	May be back to purchase			Shopping	N/A
Very Good	Average	Somewhat interested	May be back to purchase	not in need at this moment		colors and pictures	needed a couple more pictures
Very Good	Average	Somewhat interested	May be back to purchase	credit card is maxed		the pictures	to much yellow
Average	Average	Somewhat interested	May be back to purchase	not interested at this time		friendly design	plain
								i didn't have time now but would love to go back to that web site.and the coupon is of course attractive to the eye.
Very Good	Very Good	Somewhat interested	May be back to purchase	I just made two online pet purchases and dont need anything right now		very nice idea!	not as "professional" as other pet sites
Poor	Average	Somewhat interested	Will not purchase	no need		speed	layout

...Abridged

Number of people who added your site to their favourites: 29
Number of people who were somewhat/very interested in your site: 301

Number of people who purchased from your site: 6
Number of people who said they will or may come back to purchase: 272